Tesla

Designing an interactive product comparison page to help customers efficiently browse Tesla model specifications.

INTERACTION DESIGNVISUAL DESIGNPRODUCT DESIGNINTERNSHIP

Role

Product Design Intern

Team

2 Designers, 1 PM

Timeline

14 Weeks

Context & Impact

This fall, I took a semester off from Cornell to intern at Tesla! The design team functioned like an internal consultancy, so I had the fortunate opportunity to interact with various product teams whenever they needed design support. This experience encouraged me to rapidly iterate and have high design ownership for both internal tools that affect thousands of workers and consumer web experiences that are visited by countless customers daily all over the world.

Over 14 weeks, I delivered multiple roadmap and exploratory projects across diverse teams in employee experience, supply chain, energy, product discovery, design systems, and shopping.

> PROBLEM

Although it presents the minimum specifications for Tesla models, the current Compare page lacks engaging visuals and interactive elements, and fails to surface the key information customers actually care about.

One of my most impactful projects was for the Compare Models page on tesla.com. Prospective Tesla owners come to this page to compare specifications between different models, yet it doesn’t address details for Climate Control, Seating, Exterior, etc. like in the vehicle configurator pages, which are more hidden.

We explored how we might design a clearer, more intuitive way for potential customers to easily evaluate and parse differences across models, and identify what matters most to them.

> IMPACT

Following a competitor audit of other product comparison pages, I worked with my design mentor and PM to craft an MVP version of the page that considered technical and time constraints.

Additionally, we did future explorations with new interaction patterns and visual differences with imagery and icons, balancing business priorities as well.

> HIGHLIGHTS

From a productive summer!

While fast-paced and demanding, I was pushed to try new things, which ultimately helped me clarify what I value as a designer and the kinds of problems I’m excited to work on.

I learned to efficiently leverage design patterns for data-dense applications and create opportunity for future scalability.

As someone who doesn’t drive and has never purchased a car, I found how important it was to establish a good understanding of the EV, AI, and energy spaces so I could effectively advocate for users unlike myself!

⚠️Want to learn more?

The nature of my work is confidential and NDA protected, but please reach out to me at lj295@cornell.edu if you’d like to learn more about my process!

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