Resell - Cornell Marketplace

Crafting an intuitive, personalized home feed for second-hand shoppers on college campuses.

UX RESEARCHPRODUCT THINKINGCONTENT DESIGN

Role

Product Designer & Manager

Team

1 Designer, 3 Developers, 2 PMs

Timeline

5 months

Context & Impact

Resell is a marketplace app where students are able to securely buy and sell secondhand items from Cornell-authenticated users without additional fees.

I designed and handed off a more intuitive and personalized home feed that helps users efficiently discover listings that match their interests and encourages them to explore and interact with a wider variety of listings. As a product manager for Resell, I ideated a need for this feature based on data analytics and user research.

Resell — Cornell Marketplace home feed redesign
Resell case study — research, design principles, improved home feed, filter modal, notifications, and success metrics